Tonight, Lady Gaga Brings Back The Landline And The Music Video
March 11, 2010 § Leave a comment
At exactly 11:30 pm, little monsters all over the world will affix telephones to their heads and watch as the highly anticipated music video for Lady Gaga’s new joint “Telephone” drops. Hey, everybody, that’s right after Project Runway! So at least if Project Runway doesn’t make it work, you’ll still have this to look forward to!
If you’re like me and have been listening to “The Fame Monster” since it dropped last November, you’ve been dying to have a video for “Telephone.” If you haven’t heard it, stop everything you’re doing and go listen to it RIGHT NOW. I promise that when you put “Telephone” on one time you’ll be like, “Oh this is a massive hit.”
“Stop callin’, stop callin’ I don’t wanna think anymore. I left my head and my heart on the dance floor.” YESSSS. It’ll give you multiple dance-gasms. Annnnnnnd it has Beyoncé it in, too!! Get it? Beyoncé did “Video Phone” and put Lady Gaga in it, and now The Lady does “Telephone” and puts Bey in it. Two of my favorite bitches in a single song. I’m having moment.
Everybody is excited about the video because it has taken f-o-r-e-v-e-r to be released as a single. Despite all those fancy performances of “Speechless,” this is only the second single from The Fame Monster. But also, The Lady is building up her own hype around the thing: the video isn’t premiering on YouTube or whatever, but on E! and they’ve been talking it up since the Oscar’s. Plus, after the video premiers, there’ll be an exclusive interview with The Lady where she will undoubtedly philosophize on the video and all the couture and face masks therein.
This is a totally brilliant pop strategy, if you ask me, because she’s creating an “Event.” How performance art-y is that?!?! “What I like about it is that it’s a real true pop event. When I was younger I was always excited when there was a big giant event happening in pop music and that’s what I wanted this to be.” Now that we don’t have TRL or music videos anymore for that matter, Lady Gaga is taking us waaaaay back to World Premiere videos at 3PM on TRL with Carson Daly. It’s time to get old-school. So quick, everybody – throw out your iPhones and HDTVs!
The “visually stunning” masterpiece is nine minutes long – faaaaaaaabulous – and picks up where “Paparazzi” left off. Gaga has even said that she feels sorry for the “Bad Romance” video, because “Telephone” is so much better. Can’t. Wait. Judging by the couture alone, the video will be massive. I’m wearing a telephone on my head right now in celebration.
If you don’t have cable, don’t worry, monster. The video will be available on VEVO and LADYGAGA.COM at Midnight for you to watch over and over and over again. Click.